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    Holdback: What it is and what it means

    HOLDBACK: Holdback is a specific percentage of the car's price that is credited to the dealer's account periodically by the manufacturer and reduces his cost by 2-3%. As you can see, 3% on a $20,000 car is substantial - $600. The dealer could sell you the car at his invoice and still have $300 to $600 profit in the deal. Remember this when you are getting down to the final price.

    ManufacturerHoldback Amount
    Acura2% of MSRP
    Alfa RomeoNone
    AudiNone
    BMW2% of MSRP
    Buick3% of MSRP
    Cadillac3% of MSRP
    Chrysler3% of MSRP
    Dodge3% of MSRP
    Eagle3% of MSRP
    Ford3% of MSRP
    Geo3% of MSRP
    GMC3% of MSRP
    Honda2% of MSRP
    Hyundai2% of Dealer Invoice
    Infiniti2% of MSRP
    Isuzu3% of MSRP
    Jaguar2% of MSRP
    Jeep3% of MSRP
    KiaNone
    Lexus2% of MSRP
    Mazda2% of MSRP
    Mercedes-Benz2% of Dealer Invoice
    Mercury3% of MSRP
    Mitsubishi2% of Dealer Invoice
    Nissan2% of MSRP
    Oldsmobile3% of MSRP
    Plymouth3% of MSRP
    Pontiac3% of MSRP
    Porsche3% of Dealer Invoice
    Saab3% of MSRP
    SaturnNone
    Subaru3% of MSRP
    SuzukiNone
    Toyota2% of Dealer Invoice
    Volkswagen2% of MSRP
    VolvoVaries by model $700-$900
    You can only compare up to 3 models at once
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